Performance is the first design decision.
Most studios treat speed as a polish pass. We treat it as a constraint from the first interaction model — every architectural choice either earns its place or gets cut.
01 — Performance designed in. Interaction models are benchmarked before a single UI component is built. Millisecond budgets are set, not hoped for.
No feature ships without passing a friction audit.
02 — Scope as a technical tool. Features that add cognitive load or render overhead are removed. Restraint is not a compromise — it is the deliverable.
03 — Android on its own terms. We apply Android-native patterns because they are the correct patterns — not because porting iOS conventions is too much work.
Measured at every stage, not just at the end.
We profile interaction latency during architecture, not after. Frame budgets and jank thresholds are defined alongside component specs — they are the spec.
Every release candidate runs against the same benchmarks as the first prototype. If the numbers slip, the feature does not ship. Discipline holds across the cycle.
The proof is in the build.
Case studies with real metrics — load times, retention curves, and the scope decisions that got us there.